Ideal Standard

Ideal Standard, a Turkey-based toothbrush manufacturer located in Istanbul.

We currently produce approximately 70 million toothbrushes annually, and with our recent investments, our capacity will increase by an additional 50 million units.

At present:

We are contract manufacturers for global brands such as Colgate and Sensodyne,
We produce “Shine” branded toothbrushes for BIM stores across Turkey, Egypt, and Morocco,
We also manufacture private label products for major retail chains such as Migros, ebebek, and File Super Market.
With our experience dating back to 1984 in plastic and toothbrush manufacturing,